Question: The function of Marketing Research occurs when data analysis is used to investigate relationships between variables imbedded within the data. For example, analysis reveals that

The function of Marketing Research occurs when data analysis is used to investigate relationships between variables imbedded within the data. For example, analysis reveals that females eat at a particular restaurant more frequently than males, or

,

that consumers utilize social media differently when analyzing new products.

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Descriptive

Diagnostic

Causal

The function of Marketing Research occurs when data analysis is used

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