The future

Through its strategic plan for $2030,$Michelin in Motion$,$ the Group will continue its targeted growth in

tires, while also relying on its distinctive capabilities by setting ambitious goals in the fields of connected

solutions and high$-$tech materials. These developments should represent between $20\%$ and $30\%$ of

Michelin$$s turnover in $2030.$

With its strategic plan for $2030$Michelin in Motion$,$ Michelin is confirming its belief that any sustainable

growth depends on considering the limits of the planet and acting responsibly towards employees and

society. The Group also firmly believes that creation of value is the essential lever for any transformation.

It is these beliefs that now form the foundations of Michelin$$s strategic plan, the growth ambitions of which

come under an $$All$-$sustainable$$ approach; an approach that seeks the best balance between the

development and fulfillment of every employee, economic and financial performance, and the planet. The

indicators are grouped in three categories: people, planet and profit.

$$ People. The company aims to be world$-$class in employee engagement, employee safety, a

reference in diversity and inclusion, and best$-$in class in value created for customers. By way of

example, Michelin is aiming at an employee engagement rate more than $85\%,$ and a goal of $35\%$

women within its management teams.

$$ Profit: Michelin aims to developer sustainable growth, deliver continuous financial value creation,

maintain Michelin brand power, maintain best$-$in$-$class innovation pace in products and services

$($with engagement with business partners$)$

$$ Planet. Reach net$-$zero CO$2$ emissions, contribute to reaching net$-$zero emissions in use, have

best$-$in$-$class environmental footprint of industrial sites, reach full circularity $($in other words a full

circular economy$)$ of tires by $2050.$ By way of example, they will rely on a very advanced

technological maturity in the field of high$-$tech materials and intends to integrate $40\%$ renewable

or recycled materials into all its products by $2030.$ To reduce the impact of its main negative

externalities, by $2030$ Michelin is counting on reducing its water extraction by $33\%$ compared to

$2019$ and halving the CO$$ emissions from its industrial sites compared to $2010,$ and thus

achieving net zero emissions by $2050.$Today$$s leaders act in a global stakeholder society, in which organisations are expected to be

responsible and accountable.$$

Make a judgment regarding the responsible strategic leadership of Michelin. In your answer you should:

$4\mathrm{.}1$ Address the THREE phases of leadership for sustainability and apply each phase to Michelin;

$4\mathrm{.}2$ Identify FIVE of Michelin$$s stakeholders and explain the company$$s commitment to each of them in

their $$Michelin in Motion$$ strategic plan for $2030$;

$4\mathrm{.}3$ Make a judgment regarding the responsible strategic leadership of Michelin. Your answer needs to be

substantiated $($only a yes or no answer will not suffice$).$

$(18$ marks, of which $6$ marks are awarded to the phases of leadership for sustainability, $10$ marks are

awarded to the stakeholders and the company$$s commitment to them, and $2$ marks are awarded to

your final judgment$)$