The global strategic plan should describe how you, as the CEO of Carnival Cruises, likes to take
Question:
The global strategic plan should describe how you, as the CEO of Carnival Cruises, likes to take advantage of international business opportunities by designing and implementing an international strategy. These initiatives could relate to:
-Decomposing the value chain by relocating certain business processes to better locations
-Entering (or leaving) foreign markets, including market choices and entry (exit) modes
-Designing a global product strategy based upon the need for local adaptation and standardization
For each initiative, it should outline three aspects:
The motivation: how this initiative can improve firm performance (or prevent losses)
The implementation: how it could be implemented within the corporation
The cost-benefit analysis: an estimate of the potential benefits (in terms of revenues or profits) and the major risks and potential for losses of the initiative.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr