Question: The goal of developing a worthwhile relationship marketing program may require that A . a company change its organizational philosophy, structure, and processes B .

The goal of developing a worthwhile relationship marketing program may require that
A. a company change its organizational philosophy, structure, and processes
B. the firm abandon its longest-standing customers in favor of new ones
C. customers be viewed as temporary liabilities until they become assets
D. programs be implemented that will cost more than they produce in the short term
The goal of developing a worthwhile relationship marketing program may require

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