The goal of managers is to develop VRIS resources and capabilities, but it's hard! Few companies show evidence of a sustained competitive advantage, which means that few succeed in doing so.

What companies can you think of that have powerful resources and capabilities giving them a serious competitive edge? Or, you might think of some examples of combinations of resources that work together really well.

What are exemplars in this area?

Answer rating: 100% (QA)

There are several companies that have managed to develop VRIS Valuable Rare Inimitable and Substitutable resources and capabilities enabling them to m... View the full answer