The goal of this assignment is go over the basic definition of guerrilla marketing.

Please read the contents on this page. It gives you a short introduction to the traditional practice of guerrilla marketing and to my intended focus in this course.

After that, let's put on our guerrilla marketing hat to solve the following problem for a bakery owner.

John runs a successful bakery shop, Baker John, in Bedford, MA$.$ The other day while experimenting with some new recipes, he accidentally finds a way to maintain the crispiness of bacon bites in pretzels and the result is a delicious snack. John thinks the new bacon pretzel will be a hit, and it'd be a great chance to get some new customers.

How can he get the words out to them? He figures that it's easy to inform regular customers when they shop at the store or see updates on social media. But how can John use this new product to reach out to people who have never bought from him before and turn them into a buying customer?

YOUR TASK

$1$ Traditional Guerrilla Marketing

Using what you've learned from the reading, design a "guerrilla marketing" idea to promote this new product: that is to day, you need to find a way to reach the audience of your message $($the message: Baker John has a new, delicious pretzel; audience: people who are not customers yet$)$ when they can't ignore it$.$ Tell us how. $(3$ points$)$

$2.$ Comment on the ideas of one of your classmates and let her$/$him know why you like it$.(2$ point$)$