The graph below represents the known data points of 3% and 1% defect rates and extends the trend line to a projected 10% defect rate.

Question: If the defect rate were to increase beyond its present rate, what would likely be an additional, perhaps unanticipated consequence?

The image above depicts a graph with a negatively sloping line.

		Sales would likely diminish as they would acquire a reputation for not producing quality products
		Costs of reworked product or warranty claims would decrease
		Sales would likely increase as the owner would have to more aggressively market products in order to compensate for the defect rate
		Profits would increase as they are not spending money on expensive efforts in improve quality