Question: The greater the discrepancy between the ideal state and the actual state, . . . Group of answer choices . . . the higher the

The greater the discrepancy between the ideal state and the actual state, ... Group of answer choices ...the higher the ability to process information about the product. ...the more likely the consumer is to act. ...the lower the number of support arguments to marketing communications about the ideal state. ...the less likely the consumer is to act. ...the lower the recall or marketing communications.

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