The group is requested to develop a detailed Launching Marketing Plan for any new service company (not existing in the market). The company can be working in B2B or B2C sector. You can choose from a range of various services, such as hotels, tourism agencies, restaurants, schools, maintenance workshops, hospitals, fashion houses, recruitment agencies, auditing, cleaning, landscaping, ...etc. The plan must include the following areas: 1. Full description of the core service attributes and any other supplementary services that might be provided to facilitate and/or enhance this core service. 2. The 7P 's marketing mix elements intended to be used for promoting the service. 3. The competitive environment analysis. 4. The market demand for the proposed service and the expected trends. 5. Conduct a market survey with a sample of the prospected customers to gather information about their needs, requirements, and preferences regarding the offered service. 6. The effect of technology on the operation processes undertaken in the firm. 7. The human resource strategy the firm will adopt to leverage its revenues and profits. 8. Probable collaboration with other business partners the firm may engage within its operations. 9. The "Code of Ethics" the firm will adopt to maintain reputable marketing performance. 10. The vision and recommendations of the GROUP to ensure sustainable development