Question: The group is requested to develop a detailed Marketing Plan of any financial service organization, e.g. Banks, Insurance Companies, Financial Institutions, etc., Any financial service

The group is requested to develop a detailed Marketing Plan of any financial service organization, e.g. Banks, Insurance Companies, Financial Institutions, etc., Any financial service firm you choose must be realistic and most importantly, it should be operated inside Bahrain. The plan must include the following areas: 1. Identify the main components of marketing strategy Segmentation, Targeting and Positioning. 2. What are major challenges the company is facing while developing a marketing mix? 3. Identify the sort of service encounter that business may face at the time of delivery.

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