Question: Group Project: (Min 5 students) The group is requested to develop a detailed Marketing Plan of any service organization, e.g. hotel, tourism agency, restaurant, school,

Group Project: (Min 5 students) The group is requested to develop a detailed Marketing Plan of any service organization, e.g. hotel, tourism agency, restaurant, school, maintenance workshop, hospital, fashion house, recruitment agency, auditing, cleaning, landscaping, Etc., Any service you choose must be realistic and most importantly, it should be operated inside Bahrain. The plan must include the following areas:

The Service organization is "Emirates airlines" Questions :

6. Identify the expectations service performance by the business and discuss several sources of customer expectations of the service. 9. Which of the service quality dimensions does the company apply?

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