The Group Marketing Plan assignment will require research into this type of business in order to

identify potential market segments and their characteristics, select appropriate target markets,

design a marketing mix that will optimize the profitability of the business, set targets and evaluation

metrics, and develop a full implementation plan. Students should use resources from the optional

reading list to guide them in the development and preparation of the plan.

This plan will be presented to the Executive Committee of the company. Click on the following link

to see the Marketing Plan Outline for the correct format that is used when creating a Marketing

plan.

The written submission should be substantive, both in length $($maximum $30$ pages, double$-$spaced,

$12$ pt font$)$ and content, directly and thoughtfully addressing the question or issue. Use APA format.

The report should be professional. The product $($the content, the presentation, etc.$),$ Place $($the

manner in which it is presented to the professor$),$ price $($the amount of effort required to read and

consider the points this is a place where clarity, conciseness and attention to grammar, and

spelling and punctuation counts$),$ and promotion $($how well your ideas are supported and whether

to sell your position$)$ work together as the professor evaluates your work