The growth plan at Kempinski may include significant organizational changes such as expansion in the global market
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The growth plan at Kempinski may include significant organizational changes such as expansion in the global market and future acquisition. Please analyze potential barriers from within organization during such changes. Provide recommendations that are suitable for Kempinski's current situations in dealing with these barriers and promoting changes.
Related Book For
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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