The idea that items and pages should be formatted in the same way, like how the homepage of a website is formatted similarly to the about page on the same site

The notion that information should be delivered in small units, like how a big paragraph is broken down into smaller ones

Headings, icons, links, and other items that would take the audience to another place, like how a contact us link would open an email form

The idea that content should arranged along set vertical and horizontal axes, like how items in a newspaper are arranged as columns