The idea that mobile technology is a central element in a marketing program, and is integrated throughout the consumer path$-$to$-$purchase, is known as$,$ a$($n$)$:

Question $37$ Answer

a$.$

digital concentration approaches.

b$.$

mobile$-$focused approach.

c$.$

mobile$-$first approach.

d$.$

Web $2\mathrm{.}0$ approach.