The In$-$box

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Case Study Instructions

Analyze the case through the lens of cultural intelligence. What is required to successfully negotiate challenges in cross$-$cultural environments?

You can use the following questions as a checklist:

$1.$ What is your assessment of the situation faced by Richard Evans? In what order should he tackle the issues facing him?

$2.$ To what extent should expatriate managers be sensitive to local conditions, concerns, and customs? When dealing with the type of issues confronting Evans in Thailand do $$general principles$$ apply? If so$,$ how could they be implemented effectively?

$3.$ How should managers define $$urgency$$ and $$importance$$ when operating in a foreign culture? How could Evans distinguish between them? It might be helpful to create a $2$ x $2$ grid $($Urgent$/$Not Urgent and Important$/$Not Important$)$ and classify each issue presented to Evans in the emails in this grid.

$4.$ How would you respond to each of the emails directed to Evans? How would it be different if you needed to respond to similar emails in the US$?$

$5.$ How should Evans develop trust and commitment in the team?

$6.$ Based on what you have learned throughout this course, what unique aspects of Thai culture come into focus in this case?