The industry-low,industry-average, and industry-high cost benchmarks that appear onp. 6 of each issue of the Footwear Industry Report
		are worth careful scrutiny bythe managers of all companies because when the benchmarking datasignals that a company's costs for one or more of the benchmarksare out-of-line, managers are well advised to take correctiveaction in the next decision round.
		are of value only to themanagers of companies having negative operating profit per pairsold in one of more geographic regions.
		are of considerable value tothe managers of companies pursuing a low-cost strategy but are ofvery limited value to company managers employing other types ofstrategies.
		are of little value becausethe benchmarking data do not identify which companies have thelowest/highest costs for any of these cost benchmarks.
		are most valuable to themanagers of companies whose cost benchmarks are above the industryaverage and/or who are looking for evidence to confirm the need tosubstantially increase their efforts to secure celebrityendorsements in the upcoming decision round in order to help takebranded market share away from rivals.

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