The information obtained through standardized marketing information services differs from that generated by the company in several regards. Which of the following is NOT one of these differences? Many companies may use the standardized information. The standardized information generally is less expensive than primary research. The standardized secondary information is generally more detailed than that generated internally. a and c above All of the above represent differences between the two sources of data. Question 6 (1 point) Which of the following is FALSE? The Starch surveys employ the recognition method to assess a particular ad's effectiveness. Starch scores are based on recall tests. The recognition method uses aided recall. a and b. a, b, and c. Question I 11 point) All of the following are criteria by which to judge the accuracy of secondary data EXCEPT the ability of the sponsoring organization to collect the data. the source. the general evidence regarding quality. the purpose of publication. all of the above are criteria that should be used to judge the accuracy of secondary data. Question 8 (1 point) NFO Research is not a true source of secondary data because the data collected are specifically designed to meet the client's needs. the respondents are not compensated. NFO collects the information from another source. it collects its data from a secondary source, so it is tertiary data. none of the above