Question: The instructor may wish to develop a table on the board, showing the relevant market and nonmarket stakeholders, their interests, and their sources of power,
The instructor may wish to develop a table on the board, showing the relevant market and nonmarket stakeholders, their interests, and their sources of power, as follows:
From the table below, please indicate which are "Market" and "Nonmarket":
| STAKEHOLDER | INTEREST | POWER |
| Carlson employees | Jobs; professional development | Authority to prohibit sex trafficking in the hotel property |
| Carlson senior executives and board of directors | To promote profitable development; to meet public commitments, e.g., to the Code | Authority to make the decision to develop the property |
| Victims of sex trafficking | To escape from trafficking; economic and educational opportunity. | Low power |
| Sex traffickers | To promote their business interests | To go elsewhere |
| Ordinary tourists | To vacation without exposure to sex trafficking | To go elsewhere |
| Travel agencies | To bring in the travel business | To refer business to other hotels |
| Other hotels in the region | To compete effectively | -- |
| Code monitors | To assure compliance with the Code | To report publicly on failures of compliance; bad publicity |
| NGOs addressing trafficking | To reduce the incidence of sex trafficking; to promote the Code | To report publicly on failures of compliance; bad publicity |
| Local politicians | To enhance tax revenue from the tourism industry; to maintain a positive reputation as a tourist destination | To provide permits |
| Local law enforcement | To enforce local laws | Legitimate legal authority |
| Republic of Costa Rica | To maintain a good reputation as a tourist destination; to enhance tax revenue; to promote business development | Legitimate legal authority |
Next, draw a stakeholder map, based on your analysis, and place the stakeholders where you think they would appear on it.
(Review how to create a stakeholder map in Chapter One. The horizontal axis shows a stakeholders position on the issue (are they against or for the issue in question?) In this case, the issue facing Carlson is whether to build the resort or not. On the left hand side of the line, put "don't build" and on the right put "build." The vertical axis shows the stakeholders power as interpreted by the company (in this case, you as its advisor).
1e. Interpret the stakeholder map. A stakeholder map does not "tell" a company what to do. Rather, it compares stakeholder positions on issues and provides clues to their potential to affect a company's decision. The map also provides insight about possible stakeholder coalitions that could form in response to the decision/action.
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