Question: The instructor may wish to develop a table on the board, showing the relevant market and nonmarket stakeholders, their interests, and their sources of power,

The instructor may wish to develop a table on the board, showing the relevant market and nonmarket stakeholders, their interests, and their sources of power, as follows:

From the table below, please indicate which are "Market" and "Nonmarket":

STAKEHOLDER

INTEREST

POWER

Carlson employees

Jobs; professional development

Authority to prohibit sex trafficking in the hotel property

Carlson senior executives and board of directors

To promote profitable development; to meet public commitments, e.g., to the Code

Authority to make the decision to develop the property

Victims of sex trafficking

To escape from trafficking; economic and educational opportunity.

Low power

Sex traffickers

To promote their business interests

To go elsewhere

Ordinary tourists

To vacation without exposure to sex trafficking

To go elsewhere

Travel agencies

To bring in the travel business

To refer business to other hotels

Other hotels in the region

To compete effectively

--

Code monitors

To assure compliance with the Code

To report publicly on failures of compliance; bad publicity

NGOs addressing trafficking

To reduce the incidence of sex trafficking; to promote the Code

To report publicly on failures of compliance; bad publicity

Local politicians

To enhance tax revenue from the tourism industry; to maintain a positive reputation as a tourist destination

To provide permits

Local law enforcement

To enforce local laws

Legitimate legal authority

Republic of Costa Rica

To maintain a good reputation as a tourist destination; to enhance tax revenue; to promote business development

Legitimate legal authority

Next, draw a stakeholder map, based on your analysis, and place the stakeholders where you think they would appear on it.

(Review how to create a stakeholder map in Chapter One. The horizontal axis shows a stakeholders position on the issue (are they against or for the issue in question?) In this case, the issue facing Carlson is whether to build the resort or not. On the left hand side of the line, put "don't build" and on the right put "build." The vertical axis shows the stakeholders power as interpreted by the company (in this case, you as its advisor).

1e. Interpret the stakeholder map. A stakeholder map does not "tell" a company what to do. Rather, it compares stakeholder positions on issues and provides clues to their potential to affect a company's decision. The map also provides insight about possible stakeholder coalitions that could form in response to the decision/action.

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