The Integrated Marketing Communication (IMC) Assignment and Presentation is an individual deliverable. The fourth P, promotion, focuses on communicating with target audiences about something; a product, service, organization, idea, or brand. Communication is how you let people know about your offering (product) and why it matters, how much it costs (price), and where to find it (place). H Students are to select their own topic/business for the IMC Assignment._The topic/business needs to be from a different industry sector than their group COVID 19 Sector Analysis Assignment. This student deliverable is a written assignment on an Integrated Marking Communication strategy of a North American Company (preferably Canadian) which has occurred in the last 7 years (since 2015). Written assignments are to be submitted via Turnitin on Moodle. Assignments are not to exceed 2000 words