The Integrated Marketing Communication (IMC) Assignment and Presentation is an individual deliverable.

The fourth P, promotion, focuses on communicating with target audiences about something; a product, service, organization, idea, or brand. Communication is how you let people know about your offering (product) and why it matters, how much it costs (price), and where to find it (place).

Students are to select their own topic/business for the IMC Assignment. This student deliverable is a written assignment on an Integrated Marking Communication strategy of a North American Company (preferably Canadian) which has occurred in the last 7 years (since 2015).