Question: The iPhone 12 release date is expected to be in October 2020. Should Apple go for standardization or adaptation strategy when expanding its market globally?

The iPhone 12 release date is expected to be in October 2020. Should Apple go for

standardization or adaptation strategy when expanding its market globally? Explain your

answer. Which pricing strategy (market penetration vs market skimming) do you suggest

for the iPhone 12? Please explain your answer.

Skimming Vs. Penetration Pricing Skimming Used when the objective is to reach a segment of the market that is relatively price insensitive - Market is willing to pay a premium price for the value received Suitable if supply is limited or product is innovative Penetration - Used to stimulate market and sales growth by offering products at low prices - Used to acquire and hold share of market Roy Philip 9

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