Question: The issues priority matrix used in environmental scanning is composed of two ax dimensions which are labeled: importance to the industry and likelihood of occurrence.
The issues priority matrix used in environmental scanning is composed of two ax dimensions which are labeled:
importance to the industry and likelihood of occurrence.
industry growth rate and probable competitive position.
issue importance and relative power of stakeholder groups.
probable industry attractiveness and business strengthcompetitive position.
probability of occurrence and probable impact on the corporation.
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