Question: The issues priority matrix used in environmental scanning is composed of two axis or dimensions which are labeled: industry growth rate and probable competitive position.
The issues priority matrix used in environmental scanning is composed of two axis or dimensions which are labeled:
industry growth rate and probable competitive position.
importance to the industry and likelihood of occurrence.
probable industry attractifinness and business strengthcompetitive position.
probability of occurrence and probable impact on the corporation.
issue importance and relative power of stakeholder groups.
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