The key assumptions of the weighted-additive value function include the following except: a. an increase in an offering's performance on a given attribute will result in a proportional increase in value b.customers have well-articulated valuations of the offerings' performance on different attributes c. buyers consider all available information about an offering in a systematic fashion d. the valuation of an offering is symmetric with respect to improving or diminishing its performance e. consumers possess perfect information regarding the offering and all competitive offerings The four aspects of the value function that merit attention include the following except: a. reference-point dependence b. effort optimization c. loss aversion d. diminishing marginal value e. attribute identification _is the categorization process that groups customers by focusing on those differences that are relevant for targeting and ignoring those differences that are irrelevant a. Diversification b. Classification c. Segmentation O d. Consolidation e. Conceptualization is a term used to describe a company's exclusive focus on product development while losing sight of underlying customer needs. a. Marketing niche b. Product blindness c. Market blindness d. Marketing myopia e. Product myopia