The KIVA has recently noticed a decrease in attendance at the movies that they offer. They are concerned that their choice of movie offerings may not be appealing to the KSU student population, or that they may be experiencing the impact of a general decline in movie theater attendance due to the growth of the DVD/Streaming Video industry. They would like to better understand why their attendance is dropping so that they can take steps to reverse the trend. Based on the research questions you wrote in Assignment 1, create interview guides for interviews with two different groups of consumers - 1) KSU students who have attended KIVA movie nights and 2) KSU students who have not attended KIVA movie nights. You should be creating two different interview guides, but they can have questions in common. Think about which questions would be appropriate to ask both groups and which questions would only be appropriate for one group or the other. Remember that interview questions are open-ended and designed to initiate a conversation. Closed-ended or yeso questions are typically not used in interviews because they don't give the interviewer enough information to go on. For example, interview questions are often phrased as, "Tell me about a time when...," "What was your last experience like with X...," "What factors made you choose Y...," "What features would you like to see in Z..." Each interview guide should contain approximately 4-5 interview questions with 1-2 probes for each question. A probe is a follow-up question used to get your interview respondent to go into more detail if his/her initial response is too short. (For example, "Why or why not?" "Tell me more about..." "What made you feel that way?") Your probes may be more specific depending on the interview questions you are asking