The Lean Start-Up methodology, created by Eric Ries, is a modern approach to business development that prioritizes experimentation over planning, customer feedback over intuition, and iterative design over a big initial design. It is based on three key principles: the business model canvas, customer development, and agile development. The business model canvas is a framework of untested hypotheses about how a company creates value for itself and its customers. Customer development involves gaining feedback directly from consumers on all elements of the business, including product features, pricing, distribution channels, and customer acquisition strategies. Agile development refers to the creation of a minimum viable product iteratively and incrementally. This approach is seen as a way to reduce the risk of start-up failure, as it allows for constant adaptation based on real-world feedback. what can i add to extent the conversation