Question: The lecture on Segmentation, Targeting, and Positioning is complete. In the time allotted please send the answers to the following questions. Outline the different methods

The lecture on Segmentation, Targeting, and Positioning is complete. In the time allotted please send the answers to the following questions.

  1. Outline the different methods of segmenting a market.
  2. Describe how firms determine whether a segment is attractive and therefore worth pursuing.

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