Question: The lesson that SRC (Self-Reference Criterion) teaches can be summarized as: (CSLO 3) a person's perception of market needs is framed by others cultural experience.

The lesson that SRC (Self-Reference Criterion) teaches can be summarized as: (CSLO 3) a person's perception of market needs is framed by others cultural experience. the perceptual blockage and distortion about cultures are hard to reduce an unbiased perception is a vital and critical skill in global marketing. an unconscious reference to one's cultural values is critical in global marketing, the prior success and ethnocentrism can override the SRC.

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