Question: The lesson that SRC ( Self - Reference Criterion ) teaches can be summarized as: a person's perception of market needs is framed by others

The lesson that SRC (Self-Reference Criterion) teaches can be summarized as:
a person's perception of market needs is framed by others cultural experience.
the perceptual blockage and distortion about cultures are hard to reduce.
an unbiased perception is a vital and critical skill in global marketing.
an unconscious reference to one's cultural values is critical in global marketing.

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