The Lip Bar

Case $1,$ Page $650($Appendix$)$

Read the Case Study entitled, $$The Lip Bar$$ on page $650($Appendix$).$ Then, answer questions $1$ and $2$ at the end of the case.

Questions:

$1.$

$1.$ What opportunities did Melissa identify, and how did she capitalize on those opportunities?

$2.$ How did Melissa$$s background help her identify and tackle the problems she discovered in the beauty industry?