Identify a variety of scholarly and popular writings about your company( PepsiCo), as well as at least
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Identify a variety of scholarly and popular writings about your company( PepsiCo), as well as at least two significant companies in the same industry.
Seek out scholarly journals, reputable trade magazines, official company reports from websites, newspapers, etc.
Review and summarize the key points of at least 5 sources about your company, and at least 5 sources combined about two of its competitors. Write a paper including your findings.
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