The logistical function performed by intermediaries that involves maintaining inventory and protecting goods of manufacturers is called:

a.

promotion.

b.

financing.

c.

risk taking.

d.

physical distribution.

e.

selling.

The person who reads, hears, or sees and processes the information contained in the IMC message or advertisement is referred to as the:

a.

receiver.

b.

decoder.

c.

transmitter.

d.

creator.

e.

sender.