The long tail is a phenomenon whereby firms can make money by: selling the same product at
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The long tail is a phenomenon whereby firms can make money by:
selling the same product at different prices with only minor tweaks in their design.
leveraging customers to promote their products or services.
reselling multiple versions of a single product under different brand names.
offering a nearlimitless selection of products or services.
performing different tasks than rivals or the same tasks in a different way.
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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