What should be Arcuss main criteria for selecting new distributors or cooperation partners for Linie Aquavit in

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What should be Arcus’s main criteria for selecting new distributors or cooperation partners for Linie Aquavit in new markets?

-Good coverage of the country

-Well-established sales and distribution system

-Good salespeople

-Financially well consolidated

-No direct competing productsn

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Posted Date: Oct 29, 2020 01:45 PM

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What should be Arcuss main criteria for selecting new distributors or cooperation partners for Linie Aquavit in

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Arcus As is norways sole manufacturer of hard liquor and it is the company which pr... View the full answer

Strategic Marketing

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