The main difference between the full cost approach and the contribution margin approach to marketing cost analysis is: the full cost approach allocates all costs even fixed costs to products, customers or other categories contribution margin approach allocates all costs to show how profitable various customers are the full cost focuses on variable costs rather than total costs The contribution margin approach allocates all costs even fixed costs to products, customers or other categories QUESTION 12 Good marketing managers plan: O marketing strategies marketing plans marketing programs all of the above QUESTION 13 Ideally the ingredieits of a good marketing mix should: O match the ingredient typically used by competitors Obe determined by which ingredients cost the least not include much advertising because it is expensive flow log/cally from all the relevant dimensions of a target market QUESTION 14 Which of the following is/are Total Quality Management principles? defect free