Question: The main reason pre - call planning has been described by many sales managers and sale representatives as the most important of 1 4 selling

The main reason pre-call planning has been described by many sales managers and sale representatives as the most important of 14 selling skills is:
a
It is the first step in prospecting which is the most important sales function.
b
It is misunderstood by most salespeople
c
It generates specific industry, customer, and competitor knowledge and sets objectives to guide the entire sales process
d
It takes very little time yet has a significant impact

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