the management decisin problem should be as a question

note: this is for marketing subject

2. Read the folwoing Mini Business Case, and answer the subsequent questions: Yellow From Slumping to Thumping valores it the worlds leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, Woen waffles mest hematves pie crusts, and cones, with average annual sales of $11.776 billion and a market share of more than 30 percent. David Mackay, thatman and CEO of Kellogg's takes pride in being a part of the Kellogg Company because of the consistency of the decisions that are made within the company to promote the long term gromh of their business as well as serve the needs of their people and communities. With such a large share of the matet ose would think that allogg kuntouchable. However, Kellogg's faced a slump in the market. Its cereal sales were declining and it had to face the challenge det ok of assump. Kelloggs therefore turned to marketing research to identify the causes of the problem and develop several solutions to sales to identify the problem ned several tasks to help them in the process. The researchers spoke to decision makers within the company, Interviewed any experts, conducted analysis of valable data, and performed some qualitative research. Several important issues came out of this preliminary read Current products were being targeted to lots Bagels and mullins were winning for favored breakfast foods. Some other information also came to We are the priminary earth. High prices were turning consumers to generic brands, and adults want quick foods that require very little or no Moment to write the MDP MRP in the correct format) What is the chion Problem (MDP) facing Kellogg's? in the lat that there has undertaken several preliminary research tasks, which revealed several important issues/causes behind the on What would be the appropriate Marketing Research Problem (MRP) that Kellogg's needs to address in the next phase of its 1. intend to use the descriptive survey research for obtaining data/information from customers, which mode of survey administration w wypropriate for this yer anwe. Whi, wo die would be most appropriate for conducting the survey research of Kellogg's? Justify you answer. Activate Win