Question: The manager needs to be able to forecast demand for each month next year. However, the standard forecasting models discussed in chapter 8 will not

The manager needs to be able to forecast demand for each month next year. However, the standard forecasting models discussed
in chapter 8 will not fit the data observed for the 2 years.
1) What are the weaknesses of the standard forecasting techinques as applied to this set of data? 1%
2) Because known models are not appropriate here, propose your own approach to forecasting
(note, there are no right or wrong answer as long as you can justify).1%
3) Forecast demand for each month next year using the model you propose. 1%
Demand in thousand
Month Last year This year
January 517
February 614
March 1020
April 1323
May 1830
June 1538
July 2344
August 2641
September 2133
October 1523
November 1226
December 1417

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