The manager of MJA,Inc. is relatively happy with his marketing mix strategy for his various computer product lines. As part of his strategy he plans to have a show room so consumers can see the computers they are to purchase, watch a demonstration and use them themselves. He also plans to offer a 7 day week support line. He is concerned however about his service marketing mix. He knows that within the computer industry it is not just the products consumers will buy into, but also 'other' service elements. 

Discuss the importance of a people, process and physical Evidence strategy for MJA, Inc.

Answer rating: 100% (QA)

A people process and physical evidence PPE strategy is essential for MJA Incs service marketing mix for several reasons People Knowledgeable and helpful staff MJAs staff should be wellversed in the co... View the full answer