The Market Analysis assignment prepares for the Business Plan. Use date from your related market analysis on your Business Plan!

Read WORDS TO AVOID, starting with personal pronouns. Refer to an abbreviated form of the name of your business. Add active verbs. Focus on clarity and concision.

The focal points of a business plan from The Harvard Business Review:

"Because they struggle so hard to assemble, organize, describe, and document so much, it is not surprising that managers sometimes overlook the fundamentals. We have found that the most important one is the accurate reflection of the viewpoints of three constituencies.

1. The market, including both existing and prospective clients, customers, and users of the planned product or service.

2. The investors, whether of financial or other resources.

3. The producer, whether the entrepreneur or the inventor.

Too many business plans are written solely from the viewpoint of the third constituencythe producer. They describe the underlying technology or creativity of the proposed product or service in glowing terms and at great length. They neglect the constituencies that give the venture its financial viabilitythe market and the investor"

he assignment is for you to propose an individual business plan,

Format is important in writing

Consider visual appeal in a business plan, which should entice stakeholders 1The market, including both existing and prospective clients, customers, and users of the planned product or service.

2. The investors, whether of financial or other resources.

3. The producer, whether the entrepreneur or the inventor. see sample papers online

use spacing double space add visuals.