The market for Reese's Peanut Butter Cups is changing. Hershey's Kisses and Kit Kat bars are dropping in price and Hormel Foods, Hershey's peanut butter supplier, is dealing with a large Salmonella outbreak. Identify the appropriate changing non-price determinant(s) and draw a market equilibrium graph to illustrate what is happening in the market for Reese's Peanut Butter Cups. 1. Explain which non-price determinant(s) of demand and/or supply are changing. 2. Draw your own graph on a piece of paper

Clearly label all axes, lines, and equilibriums