The marketer of a line of effective, but gentle grooming tools for dog owners has been advised
Fantastic news! We've Found the answer you've been seeking!
Question:
The marketer of a line of effective, but gentle grooming tools for dog owners has been advised to use the two-step flow of communication in promoting these products.
(a) Summarize what is meant by “the two-step flow of communication.”
(b) Give some examples of individuals or companies who might be used in the first step of this two-step flow of communication.
(c) Describe how product pricing could help the marketer accomplish this promotional program.
Related Book For
Financial Accounting and Reporting
ISBN: 978-0273744443
14th Edition
Authors: Barry Elliott, Jamie Elliott
Posted Date: