The marketing concept goes beyond the idea of selling a product orservice to customers, it’s about building customer relationshipsthat are sustainable over time. The videos of Boeing and Embraertell a story about the philosophy of the organizations and theproducts and services that accommodate the needs ofcustomers. As you watch the videos and prepare fordiscussion, think about the organizations, the customers, and theneeds the companies are trying to meet.https://www.youtube.com/watch?v=yKMsR0aBImg&feature=youtu.be ORhttps://www.youtube.com/watch?v=BhHtYtRWXRw&feature=youtu.be 1.After you have watched one of the videos in Activity, Kindlydiscuss the following: Marketing as an organizational philosophyhas been based on the marketing concept. Explain how Boeing (orEmbraer) has communicated some of these principles of the marketingconcepts in the video. Review some of the figures in your textbookto help guide your discussion answers. Give specific examples. Yourpost should demonstrate that you can conduct a scholarly dialogue,and apply one or more concepts from your readings and the videowith original analysis and interpretation. Scholarly dialoguerefers to a discussion within the context of the module contentthat can be justified, based upon critical thought and substantiverationale; the conclusion(s) should naturally follow the thoughtprocess.

Answer rating: 100% (QA)

Boeing or Embraer has effectively communicated the principles of the marketing concept in its video ... View the full answer