Question: The marketing environment includes controllable and uncontrollable forces that affect marketing decisions. What is the name of the controllable environment? Consumer Environment Micro - Environment

The marketing environment includes controllable and uncontrollable forces that affect marketing decisions. What is the name of the controllable environment?

Consumer Environment

Micro

-

Environment

(

Internal

)

Marketing Environment

(

Advertising

)

Mini

-

Environment

(

not large

)

The marketing environment includes controllable and uncontrollable forces that affect marketing

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