the marketing manager for a small video game developer, you are constantly participating in and monitoring your company's social media feeds. Not only is it a great way to inform your customers about your products and build relationships, it's also an excellent tool for gathering customer feedback that you report out to your product development team. Social media participation is part of both the $\_\_\_\_\_\_$ and $\_\_\_\_\_\_$ strategies for your organization. product; pricing promotion; product promotion; distribution promotion; pricing