The Marketing Mix (COMPANY APPLE) Product Describe the products (goods and services) this company offers. Note :
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Question:
The Marketing Mix (COMPANY APPLE)
- Product
- Describe the products (goods and services) this company offers. Note: Large corporations usually have numerous products. If this is the case, you can narrow them down to one.
- Price
Discuss the pricing strategy of the company - are they premium priced? Value priced? Does the company offer a range of products covering various price ranges? Example: Toyota sells economy cars and luxury cars.
- Place
- Explain how and where this company sells its products.
- Promotion
- What is the main brand (or brands)?
- Briefly describe how this company advertises.
- Social Media Marketing
- Identify and describe how this company uses social networks.
- Example: Facebook, Twitter, YouTube.
- Identify and describe how this company uses social networks.
Related Book For
Business Ethics A Stakeholder And Issues Management Approach
ISBN: 9781523091546
7th Edition
Authors: Joseph W. Weiss
Posted Date: