The marketing mix has been at the epicentre of marketing since the 1 9 8 0 s
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Question:
The marketing mix has been at the epicentre of marketing since the s when the American Marketing Association included it in its definition of marketing. What four elements does the marketing mix include?
a CustomerConsumerClient
bIs
c ProductPricePlacePromotion
d PEST
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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