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What is an incident in which a famous person wore or used a product (not as part of a paid endorsement or ad) and it
What is an incident in which a famous person wore or used a product (not as part of a paid endorsement or ad) and it caused a buying frenzy. Explain how the manufacturer or service provider reacted
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One famous example is the time that Julia Roberts wore a pair of Banana Republic khakis on The Oprah ...
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
