Question: The marketing plan for IBM's Let's Put Smart to Work strategy includes which of these marketing tactics? Multiple Choice handing out Let's Put Smart to

The marketing plan for IBM's "Let's Put Smart to Work" strategy includes which of these marketing tactics?
Multiple Choice
handing out "Let's Put Smart to Work" T-shirts on select college campuses throughout the world
providing samples of new hard drives to Fortune 500 businesses
advertising in Outdoor magazine
sponsoring the Masters golf tournament
garnering a celebrity endorsement fromTiger Woods
 The marketing plan for IBM's "Let's Put Smart to Work" strategy

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